Project for BuenaSiembra and Icreativa
BuenaSiembra is a project for coffee lovers, a company that brings the best organic and fair trade coffee directly from Colombian farmers and families to the costumer house. The specialty coffee industry is increasingly more significant and vital, BuenaSiembra gathers hundreds of independent coffee producers around the country and share their flavors, smells, and stories.
The main visual element is a traditional Willys jeep, a popular vehicle in rural areas around coffee crops in Colombia; this vehicle can carry heavy sacks, machinery, or plants, but also dreams, families, and the fantastic Colombian coffee culture.
Every month, BuenaSiembra brings to your house a brand new coffee, a family history, and several products and promotional gifts.